Fat Duck seascape

Condiment Junkie are fascinated by how sound can enhance other senses, and how we can take people to different times and places so powerfully when we combine sound design with other sensorial stimulus.

For this project, Heston Blumenthal created a dish that encapsulates the seaside, and wanted a sonic seascape to accompany the dish that would immerse the customer in seaside memories. The idea is that the seascape will enhance the fish's flavour.

Condiment Junkie designed the perfect sonic backdrop for Heston's dish by creating depth in the soundscape. Children playing, a distant foghorn, seagulls flying overhead and circling the listener. All come together to draw a powerful sonic picture that the customer, eating the dish, is taken into.

A similar seascape is here for you to drift away and spend a few minutes lapping up the seaside vibe. If you want to go the whole way - get some sushi in too and taste the sea.

Seascape by Condiment Junkie

Phaidon iPad app sound design

Phaidon iPad app from Condiment Junkie on Vimeo.

We've recently finished the sound design for this iPad app's functionality.

Phaidon create high end coffee table books and have taken their 'Design Classics' edition, a collection of 1000 items over 300 years of design, and put it into a new iPad application.

The sound design had to represent the level of craftsmanship and quality of the product design contained within. Condiment Junkie looked to the world of precision watch making as a source for the sounds.

Adding sound to the functions and navigation of apps makes them more tactile and engaging, and can also help to communicate the design, content, and the brand identity in a more immediate way. People have also learnt, through film and tv, that these types of technology will sound a certain way in the future. The future is here, and it should sound how we expect it to.

Creative Director Russ Jones Mobile Entertainment article

How important is sound to mobile applications? Much more important than you might think, says Russ Jones.

Games developers think about it a lot, but the quality is more variable for non-gaming apps. In fact, many don’t have sound at all. That’s not something that London firm Condiment Junkie thinks is a good thing.

The company describes itself as a sonic art and sound design house, and works with brands to create ‘sonic identities’ across different platforms, including in products, TV and radio ads, websites and now mobile applications. If you’ve used Jamie Oliver’s 20 Minute MealsiPhone app, that’s them – working with developer Zolmo.

“Sound is such a powerful way of forming memories and joining the senses,” creative director Russ Jones tells ME. “We all have our own experiences of sounds, and we’re pioneering ways to use audio to express brand identities and engage people.”

Read the full article here