Royal Mail Heritage Timeline

Condiment Junkie are proud to have completed a project for Royal Mail and Proximity London, designing SFX and brand music for an interactive timeline telling the story of Royal Mail’s 500 year heritage.

Proximity have created a technologically beautiful parallax view interface, through which you can discover the rich past of the Royal Mail and the historic milestones that it was there to witness.

Condiment Junkie created UI audio for the navigation, SFX that fills environment and reacts to the animations and objects in view, and a sonic identity in the form of a brand music track, which appears in several instances throughout the decades and centuries, in the style of the time. And we did the sound and music for the promo video below.

You can experience the actual site here

Three Discoveries to start the Year

In an effort to begin the year by stimulating your creative brains, here are three amazing discoveries Condiment Junkie made in the last month of 2012. Discoveries that have furthered our ability to communicate information and enhance perception with sound and scent.

First, we proved that we can all tell the difference between Hot and Cold liquid, just by listening. It sounds unbelievable but if you try it you’ll instantly understand. Give it a go here

Second, we found that adding sound to a digital experience, in this case trying on virtual clothes, significantly increased the amount of time customers spend interacting with the experience. Over 30% longer in fact.

Even more significant and compelling, is that when asked how much they would pay for the clothing, participants in the ‘with sound’ group indicated they would pay more than those in the ‘without sound’ group.

And Third. In collaboration with one of the world’s leading perfumers, Roja Dove, we tested if sound can be used to highlight different notes in a perfume. Our findings showed that by playing different soundscapes we can dramatically alter how people perceive scents, and bring out different elements such as sweetness, floral notes, powder and dryness.

The applications of these findings are myriad, and have impact across all brand communication channels. We can make an advert or a room seem hotter or colder. We can dramatically enhance the experience of buying and marketing perfume, and can communicate texture, increase product perception and create more engaging digital experiences.

As we discover more and more cross modal links, and define the most powerful combinations, a compelling case begins to develop. Brands need to begin thinking about sonic and sensory strategies at the highest level. And this is the year to do it.

Happy new year one and all.

Sonic Cocktail Masterclass

On Sat 20th Oct Condiment Junkie hosted a sonic cocktail masterclass at world renowned watering hole 69 Colebrook Row. The focus was on exploring sound as an important element in taste experiences - one that should be as thought through as the glass the drink is served in.

We began by testing our guests' ability to decipher information purely by hearing. A preview of Condiment Junkie & Oxford Uni's current research into hot and cold sounds showed promising results, proving that pretty much everyone can tell the difference between two temperatures of liquid being poured.

Charles Spence conducted the event, introducing the science behind our work, and collecting some new research data through questionnaires.

Four cocktails were served from the bar - a Champagne Rose Garden, Woodland Martini, Red Wine reduction, and a Barbershop fizz. Each drink was accompanied by cross-modally designed soundscapes, either played through a surround sound system we installed, or delivered through three-channel wireless headphones, courtesy of Silent Disco.

The Rose Garden was paired with, unsurprisingly, the sound of a rose garden. The cocktail contains a perfume infused sugar cube that efervesces and dissolves as you drink. The soundscape increased in intensity as the guests imbibed. Within the soundscape a crescendo of wind chimes cross modally intensified the taste of the drink.

The Woodland Martini, designed to re-create a walk through autumnal woods, was the first cocktail to feature the wireless headphones. Guests could choose between three soundscapes and experience the difference in taste perception - a bitter sound and a sweet sound, and a close recording of crunching through wet, rotten leaves and bark. The sound recording of leaves had an incredibly strong effect, bringing out the damp, woody notes in the drink.

The Red Wine reduction was a question of colour. What colour does the drink taste of? Guests we're handed the glass and asked to sip without looking at the colour. They were then asked to identify its colour-taste. Four soundscapes were then played that evoke bold colours - a roaring fire, a jungle, ocean waves and an arctic wind. We were trying to identify how much the sound could sway colour and taste perception.

The final cocktail - the barbershop fizz - was accompanied by a 'sonic haircut' - a recording made while visiting Murdoch barbers in Shoreditch, using in-ear binaural microphones. The stereo imaging is amazing. Listening through headphones you can actually feel the clippers buzzing, and sense the barber as he moves around you.

Put your headphones on and have a listen to the recording here Barbershop

Electrolux Cube

Electrolux Cube - Sound Installation from Condiment Junkie on Vimeo.


The Electrolux Cube pop up restaurant is currently situated on the roof of the Royal Festival Hall, with amazing views of the river and the city. A handfull of the UK's top Chef’s will take up residency in the restaurant for 2 weeks at a time over the summer.

Condiment Junkie have enhanced the experience using sound throughout the guests journey, from their arrival, approaching the restaurant and the meal itself.

The video shows us setting up the six speaker sound installation for the walkway that leads the guests up to the restaurant, once they’ve arrived on the roof.

Abstract cooking sounds fly up and down the walkway. A knife scraping a chopping board whooshes past you as you walk along. Deep bubbles or sizzling oil suddenly appear and surround you (sadly you don’t get a real feel of the movement in the video). These sounds are mixed with location recordings from the Chef in residence’s restaurant - in the recording above you can hear Claude Bosi, Chef patron at Hibiscus.

The effect is intended to be subtle - a background ambience that lifts the atmosphere, and builds expectation.

Once in the cube, we’ve designed Electrolux brand playlists that perfectly reflect the brand essence and the beautiful design of the restaurant. But being Condiment Junkie, the sound goes deeper...

The tracks and the flow of the playlist are also chosen specifically to enhance each of the dishes in the 7 course meal. Choices were made based on cross-modal research into sound and taste correlations. For instance, in track two of the spotify playlist below, the staccato of the marimba and the rim shot, and the pitch and tempo of the strings perfectly compliment the sweet and umami notes in Sat Bains’ dish of Scallop, Vanilla, Tomato and Strawberry.

Here’s a link to the playlist from Sat Bains’ residency. spoti.fi/MA4T8J

Bio-mimicry in Amsterdam

Trust someone like the dutch to do things just that little bit better than we seem to be able to in the UK. For instance, on a visit this week to Amsterdam I noticed the simple but incredibly effective audio signals they employ at pedestrian crossings, that coincide with the usual visual cues.

A short click, designed to cut through traffic noise, speeds and slows to indicate when you can cross and when the time is running out. Designed as an aid for blind people, the audio alerts are the primary signal that sighted people respond to as well, above the visual cues. You notice everyone quickening their pace across the road as the short clicks change rhythm.

There is a nice bit of bio-mimicry at work in the design of these clicks too. The Deathwatch beetle has evolved over millions of years to produce a similar click, which it uses to communicate to others across long distances and through extraneous ambient noise. Those responsible for the Dutch crossing sound probably didn't directly use the Deathwatch beetle as inspiration, but we should not forget that humans are part of nature also. It's only natural for us to develop similar sounds for a similar purpose. Perhaps instead of bio-mimicry, it's bio-symmetry (or something similar).

This use of audio signals by the Dutch is a perfect example of how we should be thinking about sound as part of urban transformation. Integrating good design into the city soundscape that communicates information efficiently and non-intrusively.

Amsterdam pedestrian crossing signal

Deathwatch beetles communicating

Audio Branding Congress

Just want to say a massive thank you to the Audio Branding Academy for inviting me to speak at this years congress in NYC, and to Jenny Karakaya and the Expansion Team crew for making it such a smooth and welcoming affair.

Every last person I met was amazingly friendly and passionate about their work. The day was fascinating on many levels.

There was such an overwhelming response towards my talk from everyone. I want to thank you all for your kind words.

I've uploaded a pdf of my presentation below, just in case anyone wants to have another read through.

"Contours & Conventions" by Russell Jones

CONDIMENT JUNKIE DESIGN A WORLD FIRST FOR SELFRIDGES’ WHITE CHRISTMAS WINDOWS

"Selfridges is making history by launching a revolutionary window display for its 2011 

Christmas season that sees the run of its Oxford Street windows play re-engineered 

carols without the need for loudspeakers or sound-preserving booths, as is the case 

when such an initiative is attempted by stores around the world. Each window is 

effectively turned into an enchanting and oversized music box. The global innovation, 

which is taking Selfridges a big step further into the future of window displays, is the 

brainchild of London-based creative outfit Condiment Junkie."

- Selfridges press release

We were given the challenge of creating a sound installation to compliment the theme of ‘White’ this christmas. The Selfridges white is very pure, clean and contemporary, but also comforting, safe, traditional and magical.

We first looked at how sound and language have crossovers - words like ‘shimmering’, ‘bright’, ‘crystal’ - are all used as sonic descriptions as well as visual.

We looked into what objects create these bright, crystal sounds - a chandelier in the wind, whispers, the sharp percussive ring of bells - and then to music boxes.

The sound of a music box is comforting, warm and calming. It is also crystal clear, clean, crisp.

Music boxes are associated with memories and fantasies - often built in to jewelry boxes or carousels with pictures of loved ones. They are often accompanied by a twirling ballerina, or magical snow globes.

This idea of the cyclic carousel also interested us - used as a metaphor for life, special annual occasions like Christmas mark another turn of the wheel.

Christmas carols are also often based on cyclic melodies - the word Carol comes from the old French word Carole or Carola, a type of circular dance from the 12th and 13th centuries.

We began deconstructing and re-imagining christmas carols. Using the medieval chord patterns on which traditional carols and wassailing songs are based, we created pieces that are simultaneously familiar and that ring true with the traditional sounds of Christmas, but also feel new and contemporary.

The sound is delivered through the windows using audio elements that when attached to a surface, turn the whole surface into a speaker.

To make the experience more interactive and engaging, we wanted passers-by to be able to wind-up the music boxes from the street. We designed a revolutionary through-the-window, interactive triggering system that enables customers to wind-up the music boxes and set them off to play once round the carousel. On the main window they can control each of the cyclic musical elements individually, giving them the opportunity to create different versions of the piece each time, depending on the order in which they’re triggered.

Almost every bit of press in traditional and online newspapers and magazines (and there has already been a lot) has lead with the interactive music element. Proving once and for all that sound makes a difference.

Below are a few of the music box pieces we composed

Music Box 4

Music Box 8

Music Box 2

Music Box 6